{"id":17429,"date":"2020-04-07T15:02:00","date_gmt":"2020-04-07T13:02:00","guid":{"rendered":"https:\/\/essense.coffee\/?p=17429"},"modified":"2020-06-16T14:57:45","modified_gmt":"2020-06-16T12:57:45","slug":"brewathome-movement","status":"publish","type":"post","link":"https:\/\/essense.coffee\/en\/brewathome-movement\/","title":{"rendered":"THE GLOBAL COFFE INDUSTRY IS COMING TOGETHER, FIND OUT WHY!"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]In the past few weeks, you might\u2019ve noticed the #brewathome hashtag in various social media platforms being posted by many baristas & coffee-related people and companies. <\/a><\/p>\n

But what is it really? And who\u2019s behind it?<\/p>\n

Read on to learn more:
\n\u2022 Who is I\u2019M NOT A BARISTA?<\/a>
\n\u2022 What exactly is the #brewathome movement?<\/a>
\n\u2022 How can you get involved?<\/a>
\n\u2022 How are we supporting the campaign?<\/a><\/p>\n

 <\/p>\n

WHO IS “I\u2019M NOT A BARISTA”?<\/strong><\/h3>\n

I\u2019M NOT A BARISTA<\/strong> is a Non-profit Organization that aims to help baristas and create social impact by helping baristas in need to get the funds to be able to participate in different coffee competitions around the world.<\/p>\n

They receive their funding by selling their gear and from donations, check them out here<\/a>.[\/vc_column_text]

\"I'm<\/figure><\/div>
\"I'm<\/figure><\/div>
\"I'm<\/figure><\/div>
<\/div><\/div><\/div>[vc_column_text]Their mission statement illustrates perfectly what they do:<\/p>\n

\u201cHumanity runs on coffee, we help baristas in need.\u201d<\/h4>\n

[\/vc_column_text][vc_empty_space height=”70″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″ padding_top=”50″][vc_column_text padding_top_tab=”50″]I\u2019M NOT A BARISTA <\/strong>was founded by Micky Wang, that used to work in the coffee industry as a marketing director and who often received requests to sponsor baristas but who unfortunately, often had to decline because of budget restrictions.<\/p>\n

This awareness that many baristas needed help to pursue their dreams was what ultimately inspired him to establish this NPO.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″]

\r\n\t\t\t
\r\n\t\t\t\t\"Micky\r\n\t\t\t\t
<\/figcaption>\r\n\t\t\t<\/figure>\r\n\t\t<\/div>[vc_column_text margin_top=”-20″ padding_top=”-10″]Photo credit: I’m not a barista<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]In his own words, Micky describes what he\u2019s aiming to achieve with I\u2019M NOT A BARISTA:
\n\u201cI want to connect all the dots and help baristas in need by spreading awareness of the barista profession worldwide and supporting baristas in their dreams to participate in coffee competitions.\u201d<\/strong> <\/a>
\n–Micky Wang<\/em><\/p>\n

I\u2019M NOT A BARISTA<\/strong> is intended an icebreaker because many times, baristas are either really busy or don\u2019t know how to approach their customers. It is a friendly way to convey an important mission and create a deep connection, \u00a0ideally it will push customers to take the first step by curiously asking \u201cso.. are you not a barista\u201d?<\/p>\n

WHAT EXACTLY IS THE #BREWATHOME MOVEMENT?<\/strong><\/h3>\n

The #brewathome movement is a global social campaign that aims to support the coffee community during the current global pandemic by connecting coffee companies and baristas with consumers through social media.<\/p>\n

The goal is to transmit culture and raise the level of knowledge by encouraging coffee lovers to brew at home as a way to pass time and stay safe, as well as to promote the online purchases from local coffee roasters & equipment merchants.<\/p>\n

All this is done through the sharing of tutorials, tips, online events & conferences, and giveaways.<\/p>\n

As the campaing slogan points out: <\/a><\/p>\n

\u201cAlone, we are strong; together, we are stronger\u201d<\/h4>\n

 <\/p>\n

Between roasters, importers, coffee gear manufacturers & coffee shops More than 100 coffee-related companies have already joined the movement, and it is just getting bigger & stronger.<\/p>\n

The #brewathome<\/strong> campaign is a great example of how challenging times can bring the best out of us, in specific, the coffee industry.<\/p>\n

HOW CAN YOU GET INVOLVED?<\/strong><\/h3>\n

If you are a roaster, barista or a coffee lover, you can always pitch in and help this movement grow stronger and there are lots of ways: <\/a><\/p>\n